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Research: find the answers

     
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 Glossary

Disastrous business decisions often begin with
seemingly reasonable assumptions. Effective
management is evidence-based. Before
making decisions, you need facts, not gut
feelings; and if you want to be convincing, you
need data. Here’s how to get it.


About this resource
Available in the following languages
Subject area
Management
Resource level
Tertiary / Higher Education
Resource type

Readings

Publisher

Marriott School Of Business, Brigham Young University

License

CC BY / CC BY-SA

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