Work: get the job
Brand: manage your personal brand
Present: stand & deliver
Show: show what you mean
Persuade: be convincing
Manage: get things done... with people
Revise: zoom out, zoom in
Format: make your message inviting
Research: find the answers
Build: create clarity & coherence
Organize: structure matters
Plan: think before you write
Write: look good in print
Why? Be a skilled communicator
