فایل: شماره شناسایی
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In this course, we emphasise the strategic importance of marketing communication, rather than seeing it as merely a tactical process of promoting the other elements of the marketing mix. Brands exist in the minds of customers not only through their experience of a product or service, but also because of the long-term effects of communication.
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سطح منبع
Tertiary / Higher Educationنوع منبع
نویسنده
ناشر
جواز/مجوز
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