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In this course, we emphasise the strategic importance of marketing communication, rather than seeing it as merely a tactical process of promoting the other elements of the marketing mix. Brands exist in the minds of customers not only through their experience of a product or service, but also because of the long-term effects of communication.
About this resource
Available in the following languages
Resource level
Tertiary / Higher EducationResource type
یازوچی
یایین بیروچی
جواز/ دارنده حق چاپ
CC BY-NC / CC BY-NC-SA
