Introduction to Media Literacy
Media literate youth and adults are better able to decipher the complex messages we receive from
television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials,
video games, recorded music, the Internet and other forms of media. They can understand how these
media messages are constructed, and discover how they create meaning – usually in ways hidden
beneath the surface. People who are media literate can also create their own media, becoming active
participants in our media culture.
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