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The course begins by creating a definition of retailing before exploring the importance of marketing with a retail context. The final part looks at how retailers might use marketing communications to interact and communicate with their customers.
About this resource
Available in the following languages
Subject area
MarketingResource level
Tertiary / Higher EducationResource type
نویسنده
ناشر
جواز/ دارنده حق چاپ
CC BY-NC / CC BY-NC-SA
